{"id":110,"date":"2020-07-29T17:54:57","date_gmt":"2020-07-29T17:54:57","guid":{"rendered":"http:\/\/design.saydev.co.uk\/say-blog\/\/?p=110"},"modified":"2020-11-12T19:15:55","modified_gmt":"2020-11-12T19:15:55","slug":"4-things-we-need-to-know-before-designing-your-website","status":"publish","type":"post","link":"https:\/\/www.saywebdesign.co.uk\/blog\/4-things-we-need-to-know-before-designing-your-website\/","title":{"rendered":"4 Things We Need To Know Before Designing Your Website"},"content":{"rendered":"<p>Even if you\u2019re handing all key responsibilities over to a web design and development team, there are still a few things you\u2019ll need to let them know. The needs, demands and expectations of clients differ hugely from one to the next \u2013 hence the importance of being clear with your aims and objectives at the outset of a project.<\/p>\n<p>So if you bring your project to Say Web Design, here are the five most important things we\u2019ll need to hear directly from you:<\/p>\n<ol>\n<li>\n<h2><strong> Your Objectives <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>First of all, we\u2019ll need to know your primary objectives. It may be that you are looking for design refresh or a complete re-brand. Or you simply may not be happy with your current site\u2019s page-loading times. Of course, it may be a combination of these things and more. Our primary goal is to help ensure that your objectives are met, but this is only possible if you are clear and specific with your targets \u2013 short-term and long-term alike.<\/p>\n<ol start=\"2\">\n<li>\n<h2><strong> Your Target Audience <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Part of the website design and development process is ensuring that the most relevant and valuable audience members find their way to the site in the first place. In addition, it\u2019s crucial to design and develop the site in a manner that appeals to them strongly enough to motivate conversions, signups or whatever it is that drives your business. Again, this is only possible by way of our clients letting us know exactly who it is they are targeting, highlighting a demographic as specific as possible. For example, if you\u2019re out to win over predominantly women, under the age of 35 and living in the Greater Manchester region, this is exactly the kind of information that can help us deliver the goods.<\/p>\n<ol start=\"3\">\n<li>\n<h2><strong> Brand Message<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>We also need to know exactly how you want your brand to be interpreted. It may be that you want to come across a youthful, vibrant and light-hearted, or the nature of your business may call for something more elegant and refined. You know your brand <em>and <\/em>your intended message better than anyone else, so it\u2019s in your best interests to communicate this to us as clearly and thoroughly as possible. This way, we\u2019ll make sure you\u2019re portrayed <em>exactly <\/em>how you\u2019d like to be portrayed.<\/p>\n<ol start=\"4\">\n<li>\n<h2><strong> Optimisation <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Last but not least, we\u2019ll also need to know about your optimisation expectations in a couple of fields. First of all, there\u2019s the focus you\u2019d like us to place on mobile optimisation, which will be partly determined when establishing your primary audience demographic. On top of this, there\u2019s also the crucially important consideration of search engine optimisation (SEO). We can play a long-term role in you brand\u2019s most important marketing efforts \u2013 we just need the go-ahead from you!<\/p>\n<p>Contact Say Web Design today to discuss your new web design and development project.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even if you\u2019re handing all key responsibilities over to a web design and development team, there are still a few things you\u2019ll need to let them know. The needs, demands and expectations of clients differ hugely from one to the next \u2013 hence the importance of being clear with your aims and objectives at the &hellip; <a href=\"https:\/\/www.saywebdesign.co.uk\/blog\/4-things-we-need-to-know-before-designing-your-website\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;4 Things We Need To Know Before Designing Your Website&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-branding-creative-design","category-search-engine-optimisation"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":1,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"predecessor-version":[{"id":112,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/110\/revisions\/112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/media\/111"}],"wp:attachment":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}