{"id":119,"date":"2020-08-12T11:20:13","date_gmt":"2020-08-12T11:20:13","guid":{"rendered":"http:\/\/design.saydev.co.uk\/say-blog\/\/?p=119"},"modified":"2020-11-12T19:14:37","modified_gmt":"2020-11-12T19:14:37","slug":"the-evolution-of-web-design","status":"publish","type":"post","link":"https:\/\/www.saywebdesign.co.uk\/blog\/the-evolution-of-web-design\/","title":{"rendered":"The Evolution of Web Design"},"content":{"rendered":"<p>Looking at the sophistication of the web today it is hard to believe that it didn\u2019t exist a couple of decades ago. It\u2019s easy to forget the early days of the web, when the mid-90s dial-up service provided access to a seriously limited WWW. Of course, with such incredibly slow speeds, design wasn\u2019t really a consideration for the earliest website developers. As long as they worked, that was all that mattered.<\/p>\n<h2><strong>Mid-90s Web Design <\/strong><\/h2>\n<p>Throughout the mid-reaches of the 90s, web design largely focused on functionality. But in terms of actual design elements, developers were beginning to experiment with content divided into columns, the use of background images and \u2018novelty\u2019 content of no specific value. You may also remember this as an era when \u2018hit counters\u2019 were extremely popular, displaying how many visitors had accessed the site in real-time. Interestingly, this was also a time during which the job title \u2018web designer\u2019 didn\u2019t actually exist yet.<\/p>\n<h2><strong>Late 90s Web Design <\/strong><\/h2>\n<p>Aside from the undeniably painful overuse of animated GIFs, the biggest craze in web design was a certain game-changing creation called Flash. These days, staying <em>away <\/em>from Flash is often an advisable choice in many instances, but back then it was making huge waves. What was particularly significant about Flash was the way in which it sparked a period where web designers and developers began to think more about user interactions and the user experience in general, rather than the simple presentation of information.<\/p>\n<h2><strong>Early 2000s Web Design <\/strong><\/h2>\n<p>Cascading style sheets \u2013 aka CSS \u2013 started to become the tools of choice for web designers at the turn of the millennium, which, along with revolutionising the presentation of websites, also massively improved loading times and performance. Websites became easier to maintain and for the first time, the web was looked at as not just a novelty, but something with spectacular potential. Experimentation with fonts, images, animations and flash was rife \u2013 many found themselves competing for glory with increasingly elaborate websites. Interestingly, the latter half of this period was when designers began to focus <em>less <\/em>on the user experience and <em>more <\/em>on winning over the increasingly powerful search engines.<\/p>\n<h2><strong>Today\u2019s Web Design <\/strong><\/h2>\n<p>What\u2019s different about web design today is that for the first time, designers comprehensively understand both the web itself <em>and <\/em>what web users expect. Overly elaborate websites have been replaced with simple, refined and often \u2018flat\u2019 websites where only a few select colours are used. The mobile movement has seen Flash largely thrown out of the window, replaced instead by comprehensive focus on the mobile user\u2019s experience.<\/p>\n<h2><strong>The Future of Web Design <\/strong><\/h2>\n<p>The only thing we know for sure about the future of web design is that mobile will be the be all and end all of things. Right now, more consumers than ever before are accessing the web <em>exclusively <\/em>via mobile devices \u2013 a trend set to continue indefinitely. This in turn means that web designers are finding it necessary to focus most of their time and attention on the mobile web experience, rather than standard desktop sites. Readability, concise content, simple navigation and fast loading times \u2013 are the four cornerstones of successful mobile web design for this generation and the next generation to come.<\/p>\n<p>Contact Say Web Design about your web design requirements today.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking at the sophistication of the web today it is hard to believe that it didn\u2019t exist a couple of decades ago. It\u2019s easy to forget the early days of the web, when the mid-90s dial-up service provided access to a seriously limited WWW. Of course, with such incredibly slow speeds, design wasn\u2019t really a &hellip; <a href=\"https:\/\/www.saywebdesign.co.uk\/blog\/the-evolution-of-web-design\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Evolution of Web Design&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":120,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-branding-creative-design","category-market-insight"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":1,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/119\/revisions"}],"predecessor-version":[{"id":121,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/119\/revisions\/121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/media\/120"}],"wp:attachment":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}