Today, we\u2019re going to attempt to answer one of the most important questions in the world of web design:<\/p>\n
What separates good websites from the truly great<\/em> websites?<\/p>\n Now, it\u2019s a tricky subject to nail given the way in which the vast majority of people have their own priorities and preferences, when it comes to what matters.\u00a0 Nevertheless, there are certain elements and essential touches that have the potential to take any website of any kind to a much higher level.<\/p>\n So if you believe you have a good website and would like to step up to true greatness, here\u2019s a quick rundown of a few tips to help you along the way:<\/p>\n First of all, you cannot expect your website to stand out if there is nothing that distinguishes you and what you do from everyone else. It\u2019s one thing to collate, redistribute and share quality content, but actually coming up with original content of credibility all by yourself is an entirely different thing.\u00a0 The moment you give your target audience something they cannot find elsewhere is the moment they\u2019ll make the decision to keep coming back for more.<\/p>\n Both of these words carry equal importance. First of all, you absolutely must establish, build and promote the personality of your brand \u2013 a personality that resonates with your target audience and is appropriate for whatever it is you do.\u00a0 Just as important however is consistency \u2013 as in ensuring that this personality is demonstrated in absolutely everything you do at all times. You want your target audience members to feel as if they are dealing with human beings.<\/p>\n This particular point extends to a number of considerations, including everything from site speed to the navigation on your site to the layout and presentation of your site\u2019s content. Quite simply, your site as a whole should be easy to use and navigable by visitors almost on an instinctive level. Attempting to challenge or \u2018expand the horizons\u2019 of visitors to your website will only ever drive them in the opposite direction.<\/p>\n Not to the overall design of the website, but rather it\u2019s content. Whatever line of work you happen to be in, there\u2019s absolutely no reason why you cannot dedicate a good proportion of your website to delivering the latest news, updates, interesting articles, your own posts and so on. Rather than landing on the same page of static content every time, try to think a little more dynamically and give them something fresh to come back for.<\/p>\n Your SEO strategy should have the desired effect, without it ever affecting your customer\u2019s user journey or the messages you\u2019re trying to communicate to your audience.<\/p>\n Last but not least, there is absolutely nothing you can provide your visitors or customers with that will carry nearly as much weight as the voice of their fellow consumers. From reviews to ratings to testimonials to recommendations to video clips of customers actually putting your products to use, all the sales and marketing spiel in the world cannot compare to just a handful of words from an honest, everyday individual. Or at least, what is perceived<\/em> as an honest, everyday individual.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Today, we\u2019re going to attempt to answer one of the most important questions in the world of web design: What separates good websites from the truly great websites? Now, it\u2019s a tricky subject to nail given the way in which the vast majority of people have their own priorities and preferences, when it comes to … Continue reading “What Makes A Great Website”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,6],"tags":[],"class_list":["post-180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-branding-creative-design","category-search-engine-optimisation","category-market-insight"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":1,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"predecessor-version":[{"id":182,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/180\/revisions\/182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/media\/181"}],"wp:attachment":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Credible, Original Content<\/strong><\/h2>\n
Consistent Personality<\/strong><\/h2>\n
Ease of Use<\/strong><\/h2>\n
Frequent Updates <\/strong><\/h2>\n
Subtle SEO <\/strong><\/h2>\n
Social Proof <\/strong><\/h2>\n