None of us saw that coming, did we? After the unprecedented year that 2020 and now 2021
\nis shaping up to be, many businesses and indeed our clients are looking to decipher what\u2019s
\nnext and turn this time into the best thing that\u2019s ever happened to their business.<\/p>\n
At Say, we took this back to marketing and branding fundamentals. Evaluating our brand, Here\u2019s the exact steps we took and recommend:<\/p>\n Are you still connecting with your target customer? Is your target customer still the same? Do you know how much revenue each of your products and services are generating? What Related to the brand audit, understanding where your traffic is coming from and who is It goes without saying but it\u2019s surprising how many businesses don\u2019t do this regularly If you’d like to chat to us about how we can help your business growth please feel free to contact us for a no obligation quote here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" None of us saw that coming, did we? After the unprecedented year that 2020 and now 2021 is shaping up to be, many businesses and indeed our clients are looking to decipher what\u2019s next and turn this time into the best thing that\u2019s ever happened to their business. At Say, we took this back to … Continue reading “How can your business perform better in uncertain times?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-branding-creative-design","category-market-insight"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":26,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":242,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/223\/revisions\/242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/media\/209"}],"wp:attachment":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nour target customers and remaining close to clients to understand how we can better serve
\nthem. In short, this led us to the rebrand and launch of our new website reflecting the true
\nidentity and soul of Say Web Design. You can check it out here www.saywebdesign.co.uk<\/a>
\nAnd by all means peruse and tell us what you think!<\/p>\n1. Audit your brand position<\/strong><\/h2>\n
\nTake the time to identify your ideal customer persona and ensure your brand identity and
\nkey messaging are aligned to your customer pain points. A simple SWOT analysis will reveal
\nwhere you may be able to align your business with growth markets and get out ahead of the
\ncompetition.<\/p>\n2. Audit your services\/products<\/strong><\/h2>\n
\nabout what they\u2019re costing you? You may find that it\u2019s no longer profitable to continue with
\na particular business line or that you have an underserved customer segment. Time is
\nmoney and energy, not just the revenue that flows, focus on the highest leverage activities
\nand product lines in your business. Simplify to amplify.<\/p>\n3. Evaluate your web analytics<\/strong><\/h2>\n
\nbuying from you will feed into your key messaging and brand marketing. From a tactical
\nmarketing standpoint, it will also enable you to improve your reach. Regularly scour your
\nGoogle Analytics and determine which parts of your website are high performing and where
\ncustomers are being converted.<\/p>\n4. Speak to your customers<\/strong><\/h2>\n
\nenough. Surveying your customers on your business and services will give you the insight
\nyou need to tailor your marketing and communications. At Say we had an overwhelming
\nnumber of requests for ancillary marketing services, as such we packaged this into our
\noffering over the last year to help our customers launch stand out websites and reach the
\ncustomers they need to. Where could you be adding greater value to your customers?<\/p>\n