{"id":505,"date":"2024-03-13T15:55:07","date_gmt":"2024-03-13T15:55:07","guid":{"rendered":"https:\/\/www.saywebdesign.co.uk\/blog\/?p=505"},"modified":"2024-08-30T11:23:18","modified_gmt":"2024-08-30T11:23:18","slug":"small-businesses-are-investing-in-their-websites","status":"publish","type":"post","link":"https:\/\/www.saywebdesign.co.uk\/blog\/small-businesses-are-investing-in-their-websites\/","title":{"rendered":"Small businesses are investing in their websites"},"content":{"rendered":"<p style=\"font-weight: 400;\">In 2023 and 2024 small businesses are investing in their websites at a growing rate and this trend looks set to continue.According to Forbes \u201c43% of small businesses are planning to invest in the performance of their website\u201d ( Source: <a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/website-statistics\/\">Forbes<\/a>) which is indicative of the scale of change that is happening to all businesses and especially smaller businesses.<\/p>\n<p style=\"font-weight: 400;\">This change accelerated during the Covid Pandemic where consumers made a big shift to online ecommerce and remote working. It has not slowed down, so every business needs to be ready to cater for this change in consumer and business behaviour.<\/p>\n<h2 style=\"font-weight: 400;\"><strong>Good website design is needed for business growth<\/strong><\/h2>\n<p style=\"font-weight: 400;\">A good online presence is now required if you want your business to succeed. People are making buying decision all the time based on what they see online in your website.<\/p>\n<p style=\"font-weight: 400;\">A good design can help to ensure that the journey of your customer is a smooth as possible. There are many facets to this so let\u2019s have a look at a few of the main ones;<\/p>\n<ul>\n<li>The design should be uncluttered and easy to follow<\/li>\n<li>The look and feel should fit your business identity<\/li>\n<li>The site should be responsive and mobile friendly<\/li>\n<li>High quality artwork and videos will help<\/li>\n<li>The content needs to be well presented in easy-to-follow language<\/li>\n<li>The calls to action should be clear and easy to use<\/li>\n<li>The site structure should be easy to follow and use ( e. g. good menu structure)<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">There are many other factors to consider so talk to your web partner at an early stage to agree the plan to upgrade or replace your site.<\/p>\n<h2 style=\"font-weight: 400;\"><strong>Visitors decide on your website in seconds<\/strong><\/h2>\n<p style=\"font-weight: 400;\">A visitor to your website will decide very quickly whether they are going to interact with you. According to Forbes \u201c47% of users won\u2019t wait longer than two seconds for a website to load\u201d ( Source : <a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/website-statistics\/\">Forbes<\/a>).<\/p>\n<p style=\"font-weight: 400;\">Just think how short a time that two seconds is, and you will start to understand the standards that are required for all websites.<\/p>\n<p style=\"font-weight: 400;\">This means that you need your website set up to load faster than two seconds. This requires a degree of planning when your website is set up or upgraded.<\/p>\n<p style=\"font-weight: 400;\">You also need to keep a close eye on your load speed as more content is added to your site. A good place to monitor this is by looking at your Google Search Console and you will see how Google judges your load speed.<\/p>\n<h2 style=\"font-weight: 400;\"><strong>Website visitors will not return if you deliver a bad experience<\/strong><\/h2>\n<p style=\"font-weight: 400;\">People have become very unforgiving of website if they have a bad experience.<\/p>\n<p style=\"font-weight: 400;\">They will not return to your site a second time and will probably go to a competitor.According to Web FX \u201c89% of consumers shop with a competitor after a poor user experience\u201d (Source: <a href=\"https:\/\/www.webfx.com\/web-design\/statistics\/\">Web Fx<\/a>)<\/p>\n<p style=\"font-weight: 400;\">This 89% will go to a competitor and are also unlikely to come back for a second chance.<\/p>\n<p style=\"font-weight: 400;\">There is a now a quality standard that all websites have to reach, and it is going up all the time. What you need is a good Web design partner to keep you up to speed with this fast-changing environment.<\/p>\n<h2 style=\"font-weight: 400;\"><strong>Web Design at an affordable price<\/strong><\/h2>\n<p style=\"font-weight: 400;\">Small businesses are investing in their websites because they\u00a0need a good websites to get found in a very competitive world. You will need a good partner to help you to deliver a quality presence online.<\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.saywebdesign.co.uk\/\">Say Web Design<\/a> are a web designer based in Newquay. We are digital experts and can produce affordable high-quality websites for anywhere in the UK. Please <a href=\"https:\/\/www.saywebdesign.co.uk\/\">get in touch<\/a> if you need help developing your site.<\/p>\n<p style=\"font-weight: 400;\">You may also like to read some of the other articles we have written. Just click on the link below to read.<\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.saywebdesign.co.uk\/blog\/web-design-has-to-be-mobile-friendly-whatever-your-size\/\">Web design has to be mobile friendly whatever your size<\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.saywebdesign.co.uk\/blog\/creating-good-website-content\">Creating good website content<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2023 and 2024 small businesses are investing in their websites at a growing rate and this trend looks set to continue.According to Forbes \u201c43% of small businesses are planning to invest in the performance of their website\u201d ( Source: Forbes) which is indicative of the scale of change that is happening to all businesses &hellip; <a href=\"https:\/\/www.saywebdesign.co.uk\/blog\/small-businesses-are-investing-in-their-websites\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Small businesses are investing in their websites&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":509,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5],"tags":[140,141,142,143],"class_list":["post-505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsive_web_design","category-search-engine-optimisation","tag-good-website-design-is-needed-for-business-growth","tag-visitors-decide-on-your-website-in-seconds","tag-website-visitors-will-not-return-if-you-deliver-a-bad-experience","tag-web-design-at-an-affordable-price"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=505"}],"version-history":[{"count":11,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/505\/revisions"}],"predecessor-version":[{"id":594,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/505\/revisions\/594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/media\/509"}],"wp:attachment":[{"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saywebdesign.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}