4 Things We Need To Know Before Designing Your Website

Posted on 29th July 2020

Even if you’re handing all key responsibilities over to a web design and development team, there are still a few things you’ll need to let them know. The needs, demands and expectations of clients differ hugely from one to the next – hence the importance of being clear with your aims and objectives at the outset of a project. So if you bring your project to Say Web Design, here are the five most important things we’ll need to hear directly from you:

  1. Your Objectives

First of all, we’ll need to know your primary objectives. It may be that you are looking for design refresh or a complete re-brand. Or you simply may not be happy with your current site’s page-loading times. Of course, it may be a combination of these things and more. Our primary goal is to help ensure that your objectives are met, but this is only possible if you are clear and specific with your targets – short-term and long-term alike.
  1. Your Target Audience

Part of the website design and development process is ensuring that the most relevant and valuable audience members find their way to the site in the first place. In addition, it’s crucial to design and develop the site in a manner that appeals to them strongly enough to motivate conversions, signups or whatever it is that drives your business. Again, this is only possible by way of our clients letting us know exactly who it is they are targeting, highlighting a demographic as specific as possible. For example, if you’re out to win over predominantly women, under the age of 35 and living in the Greater Manchester region, this is exactly the kind of information that can help us deliver the goods.
  1. Brand Message

We also need to know exactly how you want your brand to be interpreted. It may be that you want to come across a youthful, vibrant and light-hearted, or the nature of your business may call for something more elegant and refined. You know your brand and your intended message better than anyone else, so it’s in your best interests to communicate this to us as clearly and thoroughly as possible. This way, we’ll make sure you’re portrayed exactly how you’d like to be portrayed.
  1. Optimisation

Last but not least, we’ll also need to know about your optimisation expectations in a couple of fields. First of all, there’s the focus you’d like us to place on mobile optimisation, which will be partly determined when establishing your primary audience demographic. On top of this, there’s also the crucially important consideration of search engine optimisation (SEO). We can play a long-term role in you brand’s most important marketing efforts – we just need the go-ahead from you! Contact Say Web Design today to discuss your new web design and development project.