How can your business perform better in uncertain times?
Posted on 22nd September 2021
None of us saw that coming, did we? After the unprecedented year that 2020 and now 2021
is shaping up to be, many businesses and indeed our clients are looking to decipher what’s
next and turn this time into the best thing that’s ever happened to their business.
At Say, we took this back to marketing and branding fundamentals. Evaluating our brand,
our target customers and remaining close to clients to understand how we can better serve
them. In short, this led us to the rebrand and launch of our new website reflecting the true
identity and soul of Say Web Design. You can check it out here www.saywebdesign.co.uk
And by all means peruse and tell us what you think!
Here’s the exact steps we took and recommend:
1. Audit your brand position
Are you still connecting with your target customer? Is your target customer still the same?
Take the time to identify your ideal customer persona and ensure your brand identity and
key messaging are aligned to your customer pain points. A simple SWOT analysis will reveal
where you may be able to align your business with growth markets and get out ahead of the
2. Audit your services/products
Do you know how much revenue each of your products and services are generating? What
about what they’re costing you? You may find that it’s no longer profitable to continue with
a particular business line or that you have an underserved customer segment. Time is
money and energy, not just the revenue that flows, focus on the highest leverage activities
and product lines in your business. Simplify to amplify.
3. Evaluate your web analytics
Related to the brand audit, understanding where your traffic is coming from and who is
buying from you will feed into your key messaging and brand marketing. From a tactical
marketing standpoint, it will also enable you to improve your reach. Regularly scour your
Google Analytics and determine which parts of your website are high performing and where
customers are being converted.
4. Speak to your customers
It goes without saying but it’s surprising how many businesses don’t do this regularly
enough. Surveying your customers on your business and services will give you the insight
you need to tailor your marketing and communications. At Say we had an overwhelming
number of requests for ancillary marketing services, as such we packaged this into our
offering over the last year to help our customers launch stand out websites and reach the
customers they need to. Where could you be adding greater value to your customers?
If you'd like to chat to us about how we can help your business growth please feel free to contact us for a no obligation quote here.