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Mobile friendly web design in Portsmouth

Posted on 12th March 2024

Having mobile friendly web design in Portsmouth is a must have if you are to capture and retain visitors to your website whatever your size. This applies to all sources of traffic including local.

Gone are the days when visitors were willing to accept a site that do not adjust to the devices that they are using. As a minimum, they expect a mobile phone or iPad to show your website so that it easily viewed without any need for them to adjust their screens.

Mobile website searching is dominant

Using mobile devices like smartphones and iPads have replaced desktops and laptops as the main source of searching as is shown from the quote below.

In the last quarter of 2023, mobile devices (excluding tablets) generated 58.67 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020” ( Source: Statista)

This means that your website design must factor in smartphones and other mobile devices of differing sizes if they are to succeed.

On top of this Google measures how well your online presence is performing on mobiles and desktop. If your mobile performance in not up to scratch, you are in danger of being downgraded by Google.

Website design should be mobile first

Your website design should pay attention to what Google is looking for. They spell out their position very clearly as shown below.

“Google predominantly uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking. This is called mobile-first indexing” ( Source Google)

If you want your site content to get indexed and ranked, then your mobile content has to be presented in a way that the Google crawlers can easily read it and thereby index and rank the content.

Website design tips for high quality mobile first websites

There are many design tips to achieving a good quality mobile experience so let’s look at a few of them.

  • Design for touchscreens- Since most interaction is now done on touch enabled mobiles; the website design needs to allow for this. For example, the areas where people touch their screens must be large enough to handle the task. They must not become victims of the ‘fat finger’ error. If it becomes difficult to use, they will go somewhere else.
 
  • Simple and easy to follow Navigation- Keep it simple and uncrowded so that it is easy to follow and interact with. Visitors need to be able to find what they need quickly and easily.
 
  • Fast response- The images, videos and content on the site needs to be set up so that the site has a fast response time when a visitor interacts.
 

Your web designer will be well versed in how to deliver these aspects of your site along with many others to help you to get a great mobile experience.

A good Web Design partner

If you are looking for a web design partner in Portsmouth or anywhere in the UK, then Say Web Design are always willing to help with affordable designs that deliver. We can deliver good Web design ideas that are mobile friendly and don’t cost the earth.

We are based in Newquay, but our coverage includes all part of the UK. Why not get in touch and discuss your requirements.

You might also like to read some of our other articles. Just click on the link below to read.

Web design from Cornwall to London

How can a web design help to boost your organic traffic