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Should you include videos on your website is a question that is always being asked. In today's digital landscape, businesses are continually seeking ways to enhance user engagement and improve their online presence and videos is a tool that receives a lot of praise from marketeers.
But is it worth the investment? Let's delve into the compelling reasons why adding videos to your website can be a game-changer.
Search engines, particularly Google, favour websites that offer rich, engaging content. By embedding videos, you can increase the time visitors spend on your site, a metric that search engines interpret as a sign of quality content. This can lead to improved search engine rankings. Additionally, optimising your video titles, descriptions, and metadata with relevant keywords can further enhance your site's visibility. (Source: Google)
Videos are inherently more engaging than text alone. They can convey complex information in an easily digestible format, keeping visitors on your site longer. According to Forbes ‘Including videos on a website can increase time spent on page by 88%’ (Source: Forbes) This increased engagement not only improves user experience but also signals to search engines that your content is valuable.
Including videos on your website can significantly impact your conversion rates.. By showcasing your products or services through compelling videos, you can build trust and encourage visitors to take desired actions, such as making a purchase or signing up for a newsletter.
Humans are wired to remember visual content more effectively than text and the evidence is supporting this. According to Insivia research ‘From driving conversions to building trust, video marketing is a game-changer for businesses. With 90% of marketers reporting a positive ROI and nearly 87% attributing increased sales to video, it’s clear that video is no longer optional,it’s essential’ ( Source: Insivia)
This makes videos an excellent medium for conveying key messages and ensuring they stick with your audience.
Videos are more likely to be shared on social media platforms than other types of content. By creating engaging and shareable video content, you can expand your reach and attract new visitors to your website.
Videos provide an opportunity to showcase the human side of your business. Whether it's behind-the-scenes footage, team introductions, or customer testimonials, videos can help build a connection with your audience. This humanisation fosters trust and can differentiate your brand in a crowded marketplace.
Incorporating videos into your website is more than just a trend; it's a strategic move that can enhance user engagement, improve SEO, boost conversion rates, and humanise your brand. By following best practices and creating high-quality video content, you can reap the numerous benefits that videos offer. So, if you're looking to elevate your online presence and connect with your audience more effectively, it's time to consider adding videos to your website.
Say Web Design are a web designer based in Newquay and London. We are digital experts and can produce affordable high-quality websites for SME’s anywhere in the UK. Please get in touch if you need help developing your site.
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