How does a small business in Somerset get found on Google

How does a small business in  Somerset get found on Google is a challenging question.  It really applies to all small businesses in the 21^st Century.

You look at your larger competitors and the task can seem daunting. But fear not, there are ways to approach to approach this issue which can help a small Somerset business to succeed.

Write a plan to improve your visibility online

Improving a websites visibility will require you to look at a number of areas:

• Improve On page optimisation – This isthe process of improving a page's content, tags, and internal links to improve search results and thereby increasing the number of site visitors.
• Fix any technical errors on your site.
• Develop a content building strategy and start to add focused content on a regular basis.
• Monitor progress as you progress.

You may have and Web design partner maintaining your site. If so, you should develop your plan with them and agree the targets and budgets up front.

Let’s have a look at some of these plans in more detail.

Review your website for errors and issues

The best way to undertake this review is to start using a website review tool. There are many sites available that will undertake this crawl for you.

This should indicate where there are errors and areas for improvement. This will include for example where tags or meta descriptions/ tags are missing. They will give you a clear action plan for improving you site in Google’s eyes.

Get these issues out of the way early on so they don’t interfere with your progress.

Review your competitors website

Have a close look at your competitors at an early stage and find out how they are performing. What is their web strategy and what works for them.

Their strategy could be a mixture of approaches including organic content (including Images and videos), social media sharing, and pay per click.

What approach is working and what are their most valuable keywords. This will help you to define areas to build into your own plans.

What type of content are they producing regularly. Is it a blog or news section and how regularly do they add content. Have them adopted their approach to take account of Google’s Helpful Content algorithm?

How does a small business develop a content building strategy

There are many facets to consider in developing your approach. Let’s look at some of the questions you need to consider.

• What is the key focus of your business in terms of growth?
• What feedback is there from existing and potential customers?
• What have you learnt from your competitors’ approach?
• What goals/ targets are you setting for the business?
• What marketing budget are you setting?

Measure the outcome versus targets

After all these efforts and having set the targets, you should measure and review how you are performing.

Get help with you web development

If you are looking for a web design partner in Somerset or anywhere in the UK, then Say Web Design are always willing to help. We are digital experts who deliver affordable websites. We are based in Newquay, but our coverage includes Cornwall, Devon, Somerset and Gloucestershire. Why not get in touch  

We can help you answer the question 'How does a small business in the Somerset get found on Google'

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