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In 2023 and 2024 small businesses are investing in their websites at a growing rate and this trend looks set to continue.According to Forbes “43% of small businesses are planning to invest in the performance of their website” ( Source: Forbes) which is indicative of the scale of change that is happening to all businesses and especially smaller businesses.
This change accelerated during the Covid Pandemic where consumers made a big shift to online ecommerce and remote working. It has not slowed down, so every business needs to be ready to cater for this change in consumer and business behaviour.
A good online presence is now required if you want your business to succeed. People are making buying decision all the time based on what they see online in your website.
A good design can help to ensure that the journey of your customer is a smooth as possible. There are many facets to this so let’s have a look at a few of the main ones;
There are many other factors to consider so talk to your web partner at an early stage to agree the plan to upgrade or replace your site.
A visitor to your website will decide very quickly whether they are going to interact with you. According to Forbes “47% of users won’t wait longer than two seconds for a website to load” ( Source : Forbes).
Just think how short a time that two seconds is, and you will start to understand the standards that are required for all websites.
This means that you need your website set up to load faster than two seconds. This requires a degree of planning when your website is set up or upgraded.
You also need to keep a close eye on your load speed as more content is added to your site. A good place to monitor this is by looking at your Google Search Console and you will see how Google judges your load speed.
People have become very unforgiving of website if they have a bad experience.
They will not return to your site a second time and will probably go to a competitor.According to Web FX “89% of consumers shop with a competitor after a poor user experience” (Source: Web Fx)
This 89% will go to a competitor and are also unlikely to come back for a second chance.
There is a now a quality standard that all websites have to reach, and it is going up all the time. What you need is a good Web design partner to keep you up to speed with this fast-changing environment.
Small businesses are investing in their websites because they need a good websites to get found in a very competitive world. You will need a good partner to help you to deliver a quality presence online.
Say Web Design are a web designed based in Newquay. We are digital experts and can produce affordable high-quality websites for anywhere in the UK. Please get in touch if you need help developing your site.
You may also like to read some of the other articles we have written. Just click on the link below to read.