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Saying that you intend to write website content to help and inform people sounds easy, but it takes effort to achieve this goal. Let’s have a look at some of the aspects which will help you to deliver this.
Writing high quality content has a number of aspects that you should consider.
Relevance- Write content that is relevant to your audience. For example, if you are in the dog grooming business, then there is no point in adding content on subjects like the latest tech products for children or other unrelated subjects. Your audience will expect content relevant to dog grooming and related subjects.
Style- Use your own style of writing especially when writing blogs. Google will reward you with better visibility if it sees the content is written by humans for humans. The new Google algorithms will penalise content that is written just to get an SEO score. If the content qualifies as ‘unhelpful content’, it could even be penalised by Google
Usefulness- The content needs to be useful to your audience and if it is they are more likely to click on your content and read it.
Having images in your content is important if you want to engage. This applies to your website pages and any blogs or articles you might add. Make sure you have the right to use the images before going live with content. There are plenty of websites that are offer either free or low cost services,where you can get access to photos and other images for your website.
If you already have videos and are happy to share them publicly. YouTube is a good place to add your videos and then share then inside your content.
Having a news or blog section in your website will give you the ability to add new content.
Google likes website that have regular content updates. It gives the Google crawlers a reason to visit your site and will help with the way Google ranks your site.
Regular updates do not mean you need to publish every day but a monthly addition would be a good start.
There are several guidelines that are good to follow if you want your content to be found. Let’s have a look at some of them.
Content Structure- Every page on your website will need to have a title and a page description. These are the put in place to help the Google crawlers identify what the content is all about. It is also helpful if sub-headings are highlighted so that they also stand out.
Most website software will ask you to add these tags and headings so take you time in deciding them since they are crucial when Google looks at your site.
Relevant Keywords- You should add relevant keywords to your heading, tags and content so that you improve your chances of being found. To find the best keywords for your business you may need help from your website partner.
Content length- If you read online on this subject there you will get a variety of answers as to the ideal length. You do not have to write excessively long pieces on content which few people will read. A sensible recommendation is that new content should be at least 300 to 400 words.
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Writing website content to help and inform people will take some time but we can support you if you need help. We are a website design and support business based in Newquay, Cornwall. We can help to advise you on affordable websites and how to develop your online footprint. Get in touch with us at Say Web Design if you want to talk through your plans.