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There are approximately 64 million internet user in the UK predicted for 2023 ( Source Statista) out of a UK population just over 67 millions which means that in excess 95% of the population are internet users. This means that you need good web design in Bristol and any marketplace in the UK if you want to service and grow your customer base.
Let’s have a look at what make a good design for a specific marketplace.
If you are already running a business in Bristol, you will have a good idea of who you are targeting.
You will probably have a good idea of their age, sex, buying habits and what they are looking for. If you don’t then some detailed research will be needed to define this. This research can be completed by combining desktop research with your own research with customers, suppliers, and competitors.
It is crucial to get this first stage right since the design and content will need to be targeted at the right people. The more specific you can be the better.
A good web design should communicate with your target audience and tell them about your brand.
The first impression you create is always crucial so your web design much deliver impact from the first second someone interacts with your website.
Once you have got the first impression you will want you visitors to look deeper into your website. A good design will encourage visitors to investigate further.
Your brand identity can be communicated with Logos, colours, fonts and good relevant content. You must differentiate yourself from your multitude of competitors. A good designer can help you to develop brand consistency as you make decisions on all these areas.
Your website ranking will also be impacted by the design of your site. Google pays a lot of attention to issues like:
These elements and others should be considered in your design. A good website designer will always factor these issues into the design.
Once someone has found your site, they will expect that they will find their way around without wasting lots of time trying to work out what to do. You don’t want visitors to click off because of frustration.
The interaction with your site should be smooth. This means avoiding things like auto-play videos and loading in too much information for a visitor to read quickly.
Using visuals in a creative way can be a great way to make your website easier to navigate.
If you are looking for a web design partner, then Say Web Design are always willing to help. We are digital experts who deliver affordable websites. We are based in Newquay, but our coverage includes Cornwall, Devon, Somerset and Gloucestershire. Why not get in touch
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